Drake has reignited conversation around his ongoing feud with Kendrick Lamar by releasing a surprise single titled What Did I Miss?. The song, which he debuted during an unexpected livestream event on July 4, directly addresses not only Lamar but also those within Drake’s personal circle who he feels have turned their backs on him.

In the emotionally charged track, the Toronto-born rapper takes stock of the fallout from the beef.

With lines like, “Last time I looked to my right, you n—s was standing beside me How can some people I love hang around pussies who try me?”, Drake exposes his feelings of betrayal by those he once considered allies.

The song explores the complexity of loyalty, especially under the public microscope of a high-profile rap feud.

“Iceman” Livestream and Teased Album

The rollout of the track was as theatrical as the lyrics. Drake launched the single during a livestream titled Iceman: Episode 1, where he drove through the streets of Toronto in a branded truck marked with a fake phone number and a cryptic website the-iceman.com. Fans quickly realized he was behind the wheel, with several even interacting with him directly as he offered words like “love” and “blessings.”

The stream opened with long, quiet shots of what appeared to be an Iceman-themed warehouse. Eventually, Drake appeared, clocked in for "work," ate a meal, and watched footage of his early rap days before launching into a raw performance of What Did I Miss?. The visuals transitioned to him rapping in a freezer, guns displayed on a nearby screen, symbolizing the coldness of betrayal and the heat of the feud.

This elaborate rollout has fueled speculation that Iceman is not just a concept, but an upcoming album. Drake has teased the title repeatedly on Instagram, leaving fans eager for what’s next in this ongoing saga.